1 Responses to “Postcards are usually so terrible”

1. #  Tait Ischia March 16, 2007 3:14 PM

   Centrelink.
   
   The copy reads, "Not what you'd expected? Neither are we."
   
   Most postcards completely miss the point. This one however, nailed it in one. It's something the target will want to keep longer than one day. Simple but brilliant use of the media.