What product do you think this is advertising?

(Read the comment to find out)

1 Responses to “Postcards are usually so terrible”

  1. # Blogger Tait Ischia

    Centrelink.

    The copy reads, "Not what you'd expected? Neither are we."

    Most postcards completely miss the point. This one however, nailed it in one. It's something the target will want to keep longer than one day. Simple but brilliant use of the media.  

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