Every so often a group of creative wonderchildren emerge from the woodwork and blow everyone away. My current non-advertising creative heroes are the wildly irreverent boys from The Chaser. There is a promo for the new series of their show doing the rounds on the ABC lately. It is beautiful. Here it is.



Yet this is not the reason for my chaser fuelled mirth. Along with this promo, the lads have run an outdoor campaign worldwide. The twist being their billboards are located in the most remote media locations they could find. If you happen to be strolling the streets of Baghdad, Iraq; Reykjavik, Iceland; Majistral Shopping Centre, Estonia; or Gujarat in India, you'll see their ads and the tumbleweeds rolling by.



The genius being their use of the web. Being masters of viral, they knew people would talk. And send.

I'd like to see these guys do a talk and focus group with the advertising industry. They are true pioneers and leaders.

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